The Gmür family’s strategy for handling fines.

Test strategy, vaccination strategy, normalization strategy – it’s not only during the coronavirus period that newspaper columns are full of this magic word. Developing a strategy is probably one of the most important activities of politicians, martial arts fighters, defence lawyers, football coaches and senior executives. Negotiation strategies, election strategies, market strategies, defence strategies, customer strategies and lawsuit strategies are all aimed at specific targets. To lend a topic extra weight, people often describe it as “strategic”. Achieving success is often attributed to a good strategy. By contrast, failures are often put down to the lack of a strategy or to choosing the wrong one. It certainly helps to have a strategy. But success or failure can often be determined by external factors, unplanned or unforeseeable events, and coincidences. The important thing is to remain agile and be able to adapt an approved strategy if necessary.